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For the Type Geeks and Mad Men Fans

I got curious last night while making a second run through the Mad Men Season Four premiere. “What typeface,” I wondered, “did they use for that Sterling Cooper Draper Pryce (SDCP) office signage?”

My wife and I brainstormed, debated, surfed the web, and here you go. Mystery solved.

Akzidenz-Grotesk (Bold Extended weight), a precursor to Helvetica. More info at Wikipedia and Typophile

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