If you head out and grab a copy of the latest (as of press time) copy of Wired Magazine you’ll find contained therein one of my latest projects: a collaboration with longtime partner in crime Daniel Krall to produce a comic book-style advertising piece on behalf of Yahoo! and their suite of mobile apps.
This was an awesome project to work on. The assignment went like this: come up with a modern superhero story that integrates Yahoo!’s products in a fun, interesting way. We had three pages to work with — one splash page for the front and two panel-based pages from there.
I sat down with Daniel and we brainstormed for a couple of hours before settling on an approach. From there I wrote the script, which Daniel and I then discussed and revised. After that we submitted it to Wired, then we all collaborated with Yahoo! to make the pieces fit.
We had to act and think fast. Daniel, in particular, put in effort above and beyond anything that I thought a single man could accomplish. Lots of late-night emails and revisions and discussions and phone calls. Lots of strategic back-and-forth. Lots of balancing acts as we all worked toward the same goal. That’s how it goes.
Eventually, we got there. The finished piece both meets the client’s needs and speaks to the intended audience in a way that we believe to be both effective and interesting. Which is, after all, the whole point.
I could repeat this process again and again and be happy each time. There’s nothing better than collaborating with talented people and seeing it all come together. Awesome.